You have everything, a wonderful Logo, a cool name for your product or service, and if lucky, a matching domain name. You’ve made a wonderful mock-up, and things are beginning to look better. The mockup matches the current design standards, it has everything a user wants, and hopefully, everything he needs. You have your server team ready to do all the data crunching, everything looks itching to start, except you need to convert the mockup into a template which the server scripts can use.
What you need now are standards.